01
Assessment
See how people use activities and which topics may need more attention in combined reports.
Why A2C3
Turn outreach into something departments can learn from.
A2C3 helps departments share safety lessons between events. Combined results show which activities people used and which topics may need more attention.
The outreach gap
Handing out information matters. Knowing what happened next matters too.
Flyers, events, and community partnerships matter. A handout cannot show how many people opened an activity or where they found it.
A2C3 adds an optional safety activity that people open with a link or QR code. No account is needed. Departments can review combined activity instead of relying only on handout counts.
What A2C3 means
Assessment. Action. Community. Collaboration. Change.
The name describes a simple cycle: share useful lessons, see how people take part, work with local professionals, and use what you learn to plan the next effort.
02
Action
Give residents a short, useful interactive activity with immediate educational feedback and a clear next step.
03
Community
Share your department’s name and safety messages at schools, events, on handouts, websites, social media, and other public spaces.
04
Collaboration
Pair your department’s local knowledge with online outreach tools that A2C3 maintains.
05
Change
Use report patterns and staff feedback to improve future outreach. Activity alone does not prove that behavior changed.
A staff force multiplier
Support Community Risk Reduction (CRR) and life-safety staff.
A2C3 keeps safety lessons available online after an event. It can help staff reach more people, while leaving live teaching, personal follow-up, and local decisions to your team.
A2C3 maintains the activities, branding tools, campaign links, QR codes, and combined reports. This may save staff time spent setting up activities and adding up results. NFPA, USFA, and local resources still matter. A2C3 adds an interactive way to share them.
- 1Place
Share a campaign-specific QR code or link.
- 2Engage
Residents explore a short safety program.
- 3Review
Staff see anonymous aggregate results.
- 4Adjust
Use the pattern to improve the next campaign.
Built for different department realities
The same outreach layer can solve different capacity problems.
A2C3 is designed to extend what a department can already do—whether the challenge is limited staffing, a large service area, or too much outreach activity for the available hours.
For smaller or resource-constrained departments
Keep education available when staff cannot be everywhere.
Place a QR code or link at schools, libraries, stations, events, municipal buildings, social channels, or the department website. Residents can use a short, self-guided program without a public account or staff member standing by.
The result is an always-available outreach capability with a simple feedback loop: place, engage, and review anonymous aggregate activity.
For larger departments
Help existing educators work smarter across a large service area.
Ready-to-deploy, department-branded programs can reduce repetitive setup and reporting work while helping staff see recorded participant patterns across topics, programs, and campaigns.
Campaign-level attribution can help teams compare engagement across placements and focus follow-up where the available evidence suggests it may be useful.
Educational foundation
Built around recognized fire-safety messaging and communication research.
A2C3 develops and reviews its fire and life-safety educational content against current reference materials, then adapts those messages into short, interactive experiences for public outreach. The goal is clear, accurate, affirmative, behavior-focused education—not fear-based messaging or a substitute for local professional guidance.
Primary messaging reference
NFPA Educational Messages Desk Reference — 2026
A2C3's fire and life-safety programs were developed using educational guidance published by or made available through the National Fire Protection Association (NFPA), including the 2026 Educational Messages Desk Reference for the Fire Service and Fire and Life Safety Educators and NFPA's Evaluating and Creating Fire and Life Safety Materials: A Guide for the Fire Service. These references inform core messaging, audience consideration, active learning, pretesting, and evaluation principles.
Communication research informing design
Johns Hopkins Center for Injury Research and Policy
A2C3's interactive message framing is also informed by the Johns Hopkins Center for Injury Research and Policy study of positive and negative fire and life-safety messages for children. The study was conducted for NFPA and included findings on clear demonstrations of safe behavior, positive framing, and guided adult discussion.
Gielen AC, Borzekowski DLG, Rimal RN. Understanding the Impact of Fire and Life Safety Messages on Children: Final Report. Project for the National Fire Protection Association, Johns Hopkins Center for Injury Research and Policy, November 30, 2010.
Source use and content review
A2C3 is independent and is not sponsored, endorsed, certified, or approved by NFPA. References inform our educational content; they do not constitute certification or validation of outcomes. We use source materials under their applicable published terms. Ask about content review.
Always-available outreach
Keep education available beyond the event.
Campaign QR codes and links can remain in the places the community already visits, allowing outreach to continue without requiring staff to be present. They can be placed on flyers, posters, counter displays, websites, social posts, or other approved materials at fire stations, bus stops, libraries, municipal buildings, community events, and neighborhood locations.
Campaign-specific codes let departments compare anonymous aggregate activity by placement, partner, event, or department-defined neighborhood campaign. This creates a practical way to see which locations are generating recorded engagement and where future outreach may deserve attention—without assuming that one result explains every difference.
Library20 tracked interactions
City Hall200 tracked interactions
In this example, staff may choose to learn why City Hall performed better, test another placement, or shift future materials. The numbers are examples, not actual department data.
Potential CRR follow-up
Create a clear path from education to a department's own assistance process.
The Home Safety Survey can help residents identify possible concerns and, when configured by an authorized department, open that department's official contact or assistance page.
A2C3 may record that the assistance link was opened. Survey answers and personal information are not sent to the department through A2C3, and opening the link does not guarantee review, contact, inspection, referral, or another outcome.
Useful at different levels
Reports for leadership, practitioners, and internal analysis.
Choose the level of detail the audience actually needs.
Leadership Brief
A short report on campaign reach, activity, and key points for leaders.
CRR Detail
Community Risk Reduction (CRR) report with program, topic, and location results for staff.
Needs & Trends
Charts that help teams find activity patterns, gaps, and topics to review.
Aggregate CSV
Combined data that approved staff can filter and review in a spreadsheet.
Support for grant reporting
Make outreach activity easier to document.
Where a grant or program allows it, A2C3 reports may help departments document items such as participation, completions, campaign activity, and topics addressed.
Departments should confirm each grant’s reporting requirements and submit the required documentation.
See the workflow
Explore what a department can measure and review.
The public dashboard shows recorded demonstration activity. Illustrative examples are labeled separately. Explore the workflow before production access is available.
Open the department demo